Non-Obvious Thinking
Rohit Bhargava's SIFT Method
The bestselling book from Rohit Bhargava and Ben duPont teaches the four-step SIFT method to create more space, uncover insights, focus your ideas and craft the twist.
The Steps
Before you can see what others miss, you must develop the mental flexibility to be open to new ideas.
- Create Space. Space is the warmup stretch that makes limber, non-obvious thinking possible.
- Uncover Insights. Insights go beyond describing the world as we see it on the surface and explain why it is the way it is.
- Focus Your Ideas. After you get better at collecting insights, you will need to narrow your attention to the things that matter most.
- Define the Twist. This is the moment when you challenge yourself to take your thinking even further.
Where It Comes From
The SIFT method explains the mindsets and habits of people who are able to see what others miss. The acronym stands for Space-Insights-Focus-Twist and the idea is that you can train yourself to pay attention to the details around you and use your own observations to shift the way you think and hone your ability to be more innovative and embrace disruption to win the future.
