Side Quirks
A global shift toward individualism drives people to follow their passion, start a side business, and appreciate quirks in one another.
This trend was curated in the 2017 and 2019 editions of the Non-Obvious Trend Report.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
Since we first published this trend, the world seems to be getting quirkier than ever. Individualism rises, subgenres grow, and many seem to seek and find new ways to express themselves.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Side Quirks was identified as one of the past trends that evolved into the megatrend Amplified Identity: As individualism rises globally, people are carefully cultivating how they are perceived both online and offline, chasing stardom, and making themselves vulnerable to criticism in the process.
Explore The Amplified Identity Megatrend →
