Retrotrust
Often unsure of whom to trust, consumers look back to organizations and experiences with brands that have a legacy as well as those with which they have a personal history.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
This trend has plenty of new stories from the year since we initially spotlighted it, and it played a fundamental part in the definition for our megatrend Revivalism.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Retrotrust was identified as one of the past trends that evolved into the megatrend Revivalism: Overwhelmed by technology and a sense that life is now too complex and shallow, people seek out simpler experiences that offer a sense of nostalgia and remind them of a more trustworthy time.
Explore The Revivalism Megatrend →
