Privacy Paranoia
New data breaches are leading to a new global sense of paranoia about what governments and brands know about us and how they might use big data in potentially harmful ways.
Trend Longevity Rating
a partial prediction that evolved differently than expected
How this trend held up
While privacy persists as a concern, we are seeing this paranoia shift to empowerment as better oversight makes organizations misusing data far harder.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Privacy Paranoia was identified as one of the past trends that evolved into the megatrend Data Abundance: The growing ubiquity of data and the myriad ways it can be collected raise big questions about how to make it truly useful, who owns the data, and who should stand to profit from it.
Explore The Data Abundance Megatrend →
