Personality Mapping
As behavioral measurement tools build a detailed map of our personalities, organizations can use this information to bring like-minded people together and more effectively engage them.
Trend Longevity Rating
a strong prediction that largely held up
How this trend held up
This trend had a high potential to engage people based on what they love, but in the past few years, it was wasted by overly segmenting audiences or trying to sell them something.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Personality Mapping was identified as one of the past trends that evolved into the megatrend Amplified Identity: As individualism rises globally, people are carefully cultivating how they are perceived both online and offline, chasing stardom, and making themselves vulnerable to criticism in the process.
Explore The Amplified Identity Megatrend →
