What’s In This Issue?
This Week’s Main Stories
Story 01Volvo To "Sell" Cars The Way Verizon "Sells" Phones
Story 02Has Fairlife Figured Out The Future Of Farming?
Story 03Will "Digisexuals" Soon Choose Bots Over Humans?
Story 04Jim Beam Creates Smart Assistant To Pour Your Next Bourbon
Story 05Samsung App Can Diagnose (And Help) Colorblind ConsumersVolvo To "Sell" Cars The Way Verizon "Sells" Phones
Volvo has made an official announcement this week at the LA auto show that they will offer a new $600 per month all inclusive subscription plans for Their XC40 crossover SUV that includes the cost of the car, tax and delivery, and also insurance and access to Volvo's new concierge service. All you pay for is the gas. The model is sure to be one that other carmakers will be watching closely and perhaps starting their own versions of as well.
Has Fairlife Figured Out The Future Of Farming?
Fairlife milk is one of the successes of the dairy industry, having built the market for what you might describe as "luxury milk." The brand uses a ultra filtering process (as they call it) to get 50% more protein in their milk and half the amount of sugar, but also shares an interesting story about their production and even open up their farm as a popular tourism destination with a 3-D 40 theater, an edutainment center and even a sponsored farm equipment exhibit from John Deere. The strategy is a perfect use of transparency to inspire more brand belief, and one worth copying if you can.
Will "Digisexuals" Soon Choose Bots Over Humans?
With Saudi Arabia officially recognizing its first robotic citizen, our relationships to robots are already getting more intimate. It will soon be possible for humans to have sexual relationships with robots and perhaps even fall in love. Those are the topics featured in this short video linked above. The significant question it raises is, what happens to human relationships and intimacy in a world where people start to classify themselves as "digisexual" and choose bots over people?
Jim Beam Creates Smart Assistant To Pour Your Next Bourbon
Just like you can ask Alexa to buy products or Siri to answer questions, now you can ask JIM to pour you a drink. Jim Beam launched the "world's first smart decanter" that even verbally answers life's most pressing questions, like the best way to drink bourbon. It is a clever entry into the crowded AI device space for Beam that is quirky, unique and interesting enough for their active consumers and brand fans to share with others.
Samsung App Can Diagnose (And Help) Colorblind Consumers
As TV's get more sophisticated, they can now even help correct for some visual deficiencies that consumers may have, including some that they may not realize. Samsung now has in app called SeeColors which is compatible with their QLED TV sets. The aim of the app is to help those with color vision deficiency (CVD) adjust display setting to have the best viewing experience. The most interesting thing about this, though, is that the app can even help to diagnose CVD among consumers who may not realize they have it.
