What’s In This Issue?
This Week’s Main Stories
Story 01Gold, Diamonds, Jewelry and the Evolution Of Luxury Marketing
Story 02Why Kids Are Addicted To Fortnite Mobile (And What It Means)
Story 03Facebook's Like Button Creator Has The Secret To Avoiding DistractionEven More Stories
- How Bollywood Made Singapore A Must-See Destination
- The Emotional Vending Machine That Offers Snacks Based On Mood
- In A Creative Rut? Now You Can Answer A "Fake Design Brief"
- H&M Has A Problem: $4.3 Billion In Unsold Clothes
- How "Jumanji" Became An Unexpected Hollywood Blockbuster
- How "Selfie Medicine" Is Changing The Future Of Healthcare
- Inside The Life Of A Paid Netflix Watcher and Metadata Creator
Gold, Diamonds, Jewelry and the Evolution Of Luxury Marketing
The rise of consumer empowerment and growing individualism is fundamentally changing the jewelry industry and I spent the early part of this week exploring this industry thanks to an invitation to keynote an event for DeBeers and their Forevermark brand. In our latest trend report, I wrote about the idea of Approachable Luxury and the research inspired our team to create our own model for how to make a luxury brand more approachable (pictured below). This idea of authenticity, storytelling and the power of "showing your work" were all ideas that resonated this week and also seem to be echoed at other events focused on the same audience, as profiled in the article linked above.
Why Kids Are Addicted To Fortnite Mobile (And What It Means)
Like many kids, mine are completely addicted right now to the game Fortnite. This article looks at some of the reasons why the game has become so popular. It seems like a contradiction to the recent #marchforourlives movement architected by many of the same kids who play this shooter game. Apparently teens don't connect guns or violence in video games to guns and violence in real life. They make the point that such guns should not be so easy (or even possible) to acquire in real life because reality is different than a video game. It's a shame more adults can't seem to reach such as sane conclusion.
Facebook's Like Button Creator Has The Secret To Avoiding Distraction
This has been a week where Facebook has continually been battered in the news while new tools that promise to curb the site's ability to track your actions have gained attention. Young people are shunning the site, which many others are deleting their account. The most interesting article though, came from one of the original creators of Facebook's Like button who believes social media has become big waste of time. How do you reclaim your time? The key, he says, is to transform your relationship to notifications. Hardly anything is timely and important, so guard your time by removing those notifications. The only thing I EVER get notifications for are text messages. Otherwise everything, including unscheduled phone calls, FB messages and any other alerts are hidden and muted. It is a technique I highly recommend.
