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Issue #106

Black Mirror Predicting Reality, Coke Uses Blockchain and Spotify the Netflix Of Music

The Non-Obvious Insights Newsletter · March 22, 2018

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What’s In This Issue?

Story 01

The "No Irish Pub" Refuses To Serve Irish People On St. Patrick's Day

The "No Irish Pub" Refuses To Serve Irish People On St. Patrick's Day

Some of the people across the world who argue most vocally about the desire to reduce immigration or refuse asylum to refugees are people whose parents or grandparents were once immigrants and refugees themselves. One Irish pub owner during last week's St. Patrick's Day celebrations found a perfect way to remind his fellow Americans that in the not-so-distant past Irish immigrants were once treated as second class citizens themselves. It was a powerful statement, a wonderfully savvy PR move and a story that rightfully captured the attention of media across the world.

Story 02

Sci-Fi Concept of "Social Credit" Becomes Reality In China

Sci-Fi Concept of "Social Credit" Becomes Reality In China

In the episode "Nose Dive" from Black Mirror, a character spends her entire existence trying to improve her social score to a 5.0 in a world where anyone can rank anyone else for every interaction. This week China announced it would be testing a similar system that assigns people a social credit score based on a combination of their actions, behaviors and their financial credit. Those with a low score can be denied the right to ride the bus or get on a plane (among other repercussions). Along with the news that Walmart filed a patent for autonomous robot bees, it's easy to wonder whether governments and corporations are watching the same shows as the rest of us and using them as strategic inspiration rather than seeing them as the cautionary tales they were meant to be.

Story 03

Coca-Cola Uses Blockchain To Fight Against Forced Labor

Coca-Cola Uses Blockchain To Fight Against Forced Labor

While cryptocurrency like Bitcoin gets the majority of attention as an example of blockchain technology in use, there are more stories emerging like this one of organizations like Coca-Cola using blockchain's ‘validation and digital notary’ capabilities to create a registered database of workers. This alone could be game changing because there are countless products around the world that more enlightened consumers worry may be sourced in unethical ways that exploit workers or destroy the environment. Having a trusted method to address those concerns could do wonders for helping consumers feel better about the products and services they want to buy.

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