What’s In This Issue?
This Week’s Main Stories
Story 01Saving Toy Robots From Digital Death
Story 02The Hidden Industry California's New Privacy Laws May Inspire
Story 03What Ad Spending From The Past Decade Can Teach UsEven More Stories
- Toyota Promises To Build "Prototype City of the Future"
- Bulletproof Children's Hoodie Now Available For Most American Parent's Biggest Fear ... School Shooting
- I Was A Cable Guy. I Saw The Worst Of America.
- Samsung's Artificial Humans Look Eerily Human
- Clever Car Windshield Uses AI To Block Sun
- Curing Cancer, Exploring Space and Other Big 2020 Predictions
- The Greatest Drinking Cup Ever Invented?
Saving Toy Robots From Digital Death
As technology gets more human, there is a growing reality that humans are becoming attached to their technology much like they may become attached to a beloved pet. In theory, this is better ... I mean at least the tech is sure to outlive you, right? But when the companies creating that tech go out of business, it can create some real emotional distress - even leading some to write eulogies for their dying gadgets. Thankfully, lovers of Anki's tiny robot toys won't have to experience this same trauma thanks to this announcement that a new owner will come in and keep Anki's bots alive. Tech, it seems, really has become part of the family.
What Ad Spending From The Past Decade Can Teach Us
This week AdAge released a compilation of the brands that spend the most on advertising from a decade ago versus the brands spending the most now. Two things stood out to me. Firstly, two of the top three were insurance companies (Geico and Progressive). It likely speaks to how profitable the insurance industry has become. The second is just how far Amazon has risen, from not being on the list to being the current #2. Advertising now seems to be part of their growth plan while clearly it wasn't before.
