The Non-Obvious Insights Newsletter
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Since 2004, Rohit has been sharing the most fascinating and underappreciated stories of the week, curated from hundreds of sources, with a short take on why each one matters.
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#459Can Brand America Be Destroyed? Plus Space Ads, AI Ethics & More
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#458The Talking Tree, An Upscaling Backlash and 7 Secrets To Understand People
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#457The "Kleenex Score" For Sad Movies, a Ban On TV Ads For Pharma and Musk's Government Takeover Explained
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#456Eliminating Pennies, the Blind Box Phenomenon and a Brilliantly Diabolical Diamond Verification Device
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#455Traumatized Federal Workers, Michael Jackson's Unreleased Songs, and the Genetic Startup Making Florescent Bunnies
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#454The Kendrick Lamar Backstory, Upsides of Regulation and Why Buzzfeed Is A Plague
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#453Useless Blurbs, the Future of Memories and How To Destroy a Small Business
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#452The Story Behind DeepSeek, Bad Bunny Celebrates Puerto Rico and the Uneasy Driverless Car Revolution
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#451The Library of Imaginary Books, Notes From the Future In Dubai and How To Save DEI
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#450AI-Powered Hotel (No B.S.), Fake Job Postings and Canadian Angst Over Trump
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#449Observations From CES 2025, Helping LA and the Decline of Patriotism
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#448The Secret of the Kardashians, 2024 Most Hated Ads and the Year of Reuse
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#447Inventing Flowers, Jamie Foxx Controls His Story, 2024 Book Award Winners and Copyrighting A Vibe
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#44612 Biggest 2024 Book Themes, the Truth About Food Deserts and Why Anti-Tourism Works
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#445The Non-Obvious 2024 Holiday Gift Guide + FREE Audio Book
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#444Jaguar's New Brand, an AI Scambaiting Granny and Why Most People Hate Their Own Voice
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#443Beautiful Paradoxes, the Art of Plating and Why Expertise Holds Us Back
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#442The Day After the Election, Pet Cloning, Irish Pub Museums and TIME's Best Inventions
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#4413 Non-Obvious Halloween Ideas, Why Baseball Players Are Always Eating and Pew's Masculinity Report
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#440The Voting Fraud Myth, a Dying Diet Industry and the Airport Limiting Hugs To 3 Minutes
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#439Understanding Diwali, Notes from SXSW Sydney and a Talking Pet Collar
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#438Non-Obvious Thinking Book Launch, Robot Referees and a Secret Arabian Vegas
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#437The Brilliance of Delayed Delivery, Abandonment Zones and the Problem With Leather
Read This Issue →#436The Chatbot That Changes Minds, the World's Most Discomforting Restaurant and Why We Support Lovable Losers
Read This Issue →Showing issues 73–96 of 521 · page 4 of 22
