Fierce Femininity
The fierce, independent woman has emerged in recent years, redefining the concept of femininity and reimagining gender roles.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
Current events and the political and cultural climate continue to shift how we perceive women's place in modern society. Since publishing this trend, we see a new story reinforcing its validity almost weekly.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Fierce Femininity was identified as one of the past trends that evolved into the megatrend Ungendering: Traditional gender divisions and labels are getting replaced with a more fluid understanding of gender identity, forcing a reevaluation of how we see employees, customers, brands and one another.
Explore The Ungendering Megatrend →
