Everyday Stardom
The growth of personalization leads more consumers to expect everyday interactions to be transformed into celebrity experiences with them as the stars of the show.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
As companies use big data to personalize experiences and revamp customers' experience, consumers' expectations rise, sometimes verging on the impossible.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Everyday Stardom was identified as one of the past trends that evolved into the megatrend Amplified Identity: As individualism rises globally, people are carefully cultivating how they are perceived both online and offline, chasing stardom, and making themselves vulnerable to criticism in the process.
Explore The Amplified Identity Megatrend →
