E-mpulse Buying
Despite fears that the e-commerce might kill impulse buying, real-time marketing and smart interfaces entice consumers to make split-second emotional buying decisions online as well.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
As the sophistication of e-commerce grows, online selling is offering more opportunities to encourage impulse buys through upselling, retargeting, bundling, and many other techniques.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
