Branded Benevolence
Companies increasingly put purpose at the center of their businesses to show a deeper commitment to doing good that goes beyond donating money or getting positive PR.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
This was the first of our trends to spotlight brands demonstrating a commitment to the environment, social issues, and ethical business practices, a theme that is discussed in the Purposeful Profit megatrend.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Branded Benevolence was identified as one of the past trends that evolved into the megatrend Purposeful Profit: As consumers and employees demand more sustainable and ethical practices from businesses, companies respond by adapting products, taking stands on issues, and putting purpose first.
Explore The Purposeful Profit Megatrend →
