The Award Archive
The 2019
Book Awards
An extremely competitive year with more books submitted and considered than any previous year — five winners, ten shortlist selections and a longlist of the best non-fiction books of 2019.
Every year we select less than 10% of all the books we review to be included in our Non-Obvious Book Awards Longlist or Shortlist.
The 2019 Winners
The Best Non-Obvious
Books of the Year
Nine Lies About Work
Marcus Buckingham and Ashley Goodall take aim at the workplace’s most cherished orthodoxies, from culture to feedback to work-life balance, and explain what the evidence actually says.
Writing to Persuade
Longtime New York Times op-ed editor Trish Hall spent years deciding which arguments worked. Here she shares what actually changes minds, and why facts alone never do.
Junior
Thomas Kemeny’s irreverent, genuinely useful guide to making it in advertising. The funniest career book we have ever honored.
Late Bloomers
Rich Karlgaard pushes back on our obsession with early achievement and celebrates the quiet power of blooming on your own schedule.
Secondhand
Adam Minter follows our castoffs through the hidden global economy of secondhand goods, revealing what really happens to the things we give away.
Watch The Announcement
The 2019 winner announcement show.
The Shortlist
Ten shortlist selections.
The finalists — narrowed from the longlist and revealed during the live announcement show.
Ogilvy vice chairman Rory Sutherland’s gleeful case for magic over logic: why the irrational ideas are so often the ones that work.
New York Times TV critic James Poniewozik traces how television remade politics, and how one man learned to play the medium better than anyone.
Caroline Criado Perez documents the data gap at the heart of a world designed for men, from crash-test dummies to drug trials. One of the decade’s most important books.
John Hodgman’s wry meditation on fame, status and airline loyalty tiers. The funniest book ever written about being almost recognizable.
Physicist-entrepreneur Safi Bahcall explains why organizations kill their wildest ideas, and the structures that let loonshots survive long enough to change the world.
Philosopher Eleanor Gordon-Smith tests how persuasion really works through six true stories of people changing their minds, and shows how rarely reason has anything to do with it.
Frank Abagnale, the con artist behind Catch Me If You Can, turns his expertise to protecting readers from the scams targeting them right now.
David Epstein’s influential case that generalists, not specialists, are primed to excel in a complex world. The book that made sampling widely respectable again.
Cliff Kuang reveals the hidden history of user-centered design, and how the ideas behind easy-to-use machines quietly became the grammar of modern life.
Scott Young, who completed MIT’s computer science curriculum in a year on his own, shares the strategy of aggressive self-directed learning.
The Longlist
The Best Non-Fiction Books of 2019.
Every longlist selection from 2019, listed alphabetically. Each of these books was read and selected by our review team from 1,000+ entries.































































Your Turn
Think a book belongs on this list?
Entries for the 2026 Non-Obvious Book Awards are now open — and it costs nothing to enter.
How To Enter →