Authentic Fameseekers
A new generation of creators is turning to social media to establish brands, attract eyeballs, and become the next big thing.
Trend Longevity Rating
a strong prediction that largely held up
How this trend held up
Influencers continue to be a force online, but their constant quest to capture our attention is leading to fatigue with their supposed authenticity and diverting attention elsewhere.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Authentic Fameseekers was identified as one of the past trends that evolved into the megatrend Amplified Identity: As individualism rises globally, people are carefully cultivating how they are perceived both online and offline, chasing stardom, and making themselves vulnerable to criticism in the process.
Explore The Amplified Identity Megatrend →
