Anti-Stereotyping
Across media and entertainment, gender roles start to reverse, assumptions about alternative lifestyles are challenged, diversity increases, and perceptions of how people are defined continue to evolve.
This trend was curated in the 2014 and 2016 editions of the Non-Obvious Trend Report.
Trend Longevity Rating
an exceptional prediction that grew more true over time
How this trend held up
We continue to see new stories that help us re-evaluate people, see gender as fluid, and generally challenge our long-held assumptions about identity and a blurring of what were once distinct lines.
Every past trend prediction is re-reviewed and graded with a Trend Longevity Rating, measuring how much each originally curated trend still matters years later.
Where It Led
This trend evolved into a megatrend.
In 2020, Anti-Stereotyping was identified as one of the past trends that evolved into the megatrend Ungendering: Traditional gender divisions and labels are getting replaced with a more fluid understanding of gender identity, forcing a reevaluation of how we see employees, customers, brands and one another.
Explore The Ungendering Megatrend →
