The Non-Obvious Show · Episode 75
How Under Armour Is Rediscovering Their Identity
with Kevin Plank
In This Episode
Kevin Plank, founder of Under Armour, shares his journey from humble beginnings to building a global sports apparel brand. He discusses leadership lessons, brand identity, innovation, and the importance of resilience and purpose.
Key Takeaways
- Kevin Plank's entrepreneurial journey
- Brand identity and storytelling
- Innovation in sports apparel
- Leadership and team building
- Resilience and overcoming challenges
What We Cover
- 00:00The Power of Focus and Intensity
- 01:54Kevin Plank's Journey with Under Armour
- 08:18Rebuilding Under Armour's Identity
- 10:17The Hustle of Entrepreneurship
- 12:48The Importance of Physical Products
- 16:17Balancing Personal and Brand Identity
- 19:48Lessons from Top Athletes
- 21:46The Shift from Underdog to Competitor
- 23:54Defining Success and Winning
- 26:16The Future of Under Armour and Optimism
About The Guest
Kevin Plank
Founder, President and CEO of Under Armour
Kevin Plank is the founder, president and CEO of Under Armour, the sportswear company he started in 1996 and returned to lead in April 2024. He is known for creating the performance apparel category and for refocusing the brand on athletic performance.
about.underarmour.com ↗
