← All Issues Subscribe Free →
Issue #263

Vaccine Tourism, Dangerously Gamified Investing, Chief TikTok Officers & Saddest Date Ever

The Non-Obvious Insights Newsletter · April 1, 2021

Share this issue X LinkedIn Facebook Email Subscribe

What’s In This Issue?

Story 01

Jose Cuervo Creates The Saddest Date Ever Between Two Chatbots

Jose Cuervo Creates The Saddest Date Ever Between Two Chatbots

Most of us have had our fair share of bad dates. They offer us good stories to tell ... but they are nothing compared to what you could easily consider the saddest date in human history: between two chatbots. What's sad about this isn't the bots, but how relatable all of us might find their conversation. Read the full article for a beautiful list of things you should never say on a date, along with a reminder that when we do start to get back to meeting people in real life or even going on Zoom dates, we need to work hard to go beyond the robotic sorts of conversations that have become so easy to do virtually. Or as Jose Cuervo puts it: You are not a bot. Don't date like one.

Story 02

Why Hasbro Seeking A "Chief TikTok Officer" Is Brilliant

Why Hasbro Seeking A "Chief TikTok Officer" Is Brilliant

By now you might have heard the exciting news: Hasbro is seeking a "Chief TikTok Officer" for its Nerf brand who will craft strategy for the platform and receive a hefty $10,000 per month salary. The only thing that I find unbelievable about this story is that someone else didn't try this stunt first. It's perfect for Nerf's audience demographic, it's a content-rich brand with lots of possibilities and creating this sort of dream job that millions of kids will be lusting after has already created an earned media bonanza for Hasbro and Nerf. So good on them and their team for recruiting someone to help with TikTok ... even though they clearly don't need the marketing strategy help.

Story 03

Robinhood and The Dangerous Side of Gamified Investing

Robinhood and The Dangerous Side of Gamified Investing

"By delighting users, Robinhood creates players rather than investors. This helps them overlook the fact that speculative investing is very difficult and could cause them to lose lots of money—even if they’re professionals who spend hours and days scrutinizing companies and trades."

Teaching young people to get started with investing and managing their money is undeniably a good thing. Starting with an app that gamifies the process, however, may be a recipe for disaster. In this review of the popular Robinhood app, Fast Company looks at the many ways in which the app may take its gamification of investing too far and obscure the real life implications of investing poorly or going into extreme debt based on bad investments that seemed like a game. This is not only a danger for young people either. When losing money seems easy and fun, people will make bad decisions. Just look at the casinos.

Story 04

Brain Researchers Find Multiple Benefits To Doing Improv

Brain Researchers Find Multiple Benefits To Doing Improv

After studying the brains of adolescents who did improv, researchers found it affected their nervous systems in multiple positive ways. The cardinal "Yes And" rule of improv helped teens to be more accepting of one another and better able to understand and engage in social interactions while the fast pace of improv helped them avoid overthinking and process information more quickly. While the study focused on teens, all these seem like benefits we could all use as well.

Story 05

My Beach/Vacation Reading List ...

My Beach/Vacation Reading List ...

People often ask me about what I'm reading, and I thought sharing my book choices might be a nice feature this week. And yes, I actually brought all these physical books with me and read almost all of them. Half of my bag was books. The important half. :-)

  • Dark Matter by Blake Crouch - Another mind bending "what if" style Sci-Fi novel from Blake Crouch, a quick read with an interesting and unexpected twist at the end.
  • Self Care by Leigh Stein - I ordered Self Care after reading an article by the author and this book doesn't disappoint. It's an unusually smart exploration of "woke culture" that manages to both respect and ridicule it simultaneously. Not an easy thing to do.
  • Flight by Sherman Alexie - This book found me at a used bookstore just a few days before my trip. I have always loved Alexie's raw unfiltered writing about the Native American experience and this dream-like book was simultaneously heartbreaking and hopeful.
  • EXTRA BOLD: a feminist inclusive anti-racist nonbinary field guide for graphic designers - My advance copy of this one arrived just before heading out on the trip and I'll be interviewing several of the authors on an upcoming episode of my show so of course I had to bring this one along. I'm only 50 pages in and already have learned a ton.
  • Ex Libris by Simon Groth - I had been looking forward to finding time to read this one since I first ordered it more than a year ago. It's an ambitious novel with a fascinating backstory (the 12 chapters of the book are arranged at random so no two copies are exactly identical).
  • The Liar's Dictionary by Eley Williams - On a quiet afternoon at the Unicorn Bookstore (the only one on the island), I picked up this book based on the dust jacket description of the story alone. It reminded me of The Professor and the Madman, a book that I loved. This is the book I'm currently reading (today is the last day of vacation so this will be my plane reading on the way home).

Share this issue X LinkedIn Facebook Email Subscribe

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.