What’s In This Issue?
Are Nanoinfluencers The Next Big Marketing Trend?
As the practice of influencer marketing deals with widespread fraud and numbers inflation, this article introduces the idea that perhaps "nanoinfluencers" who reach 1000 people or less might be a better alternative for brands because they are naturally more authentic.
Why Coke Deleted All Their Social Media Content and Popular YouTuber Lilly Singh Is Taking A Break
Two days ago popular YouTuber Lilly Singh (aka "Superwoman") announced that she would be taking a break from posting videos after vlogging daily for more than 8 years because she’s “mentally, physically, emotionally, and spiritually exhausted.” The same day Coca-Cola took the surprising move of deleting all the content from their social media accounts and choosing to relaunch each of them with a "positive, happy new look" as part of their celebration for something called World Kindness Day.
It may seem coincidental that these were announced so close to one another - and it probably is - but this theme of social media overload has become a weekly constant. I believe it's likely we will see more "hard resets" like this in the coming weeks and months. Yes, they seem dramatic ... but they also serve an important purpose for the teams and individual who choose to do them. Sometimes we need a moment like this to reevaluate our priorities and figure out what is really important.
It's the same reason why we take vacations and the problem with being in demand as a creator is that it becomes easy to think that you are never allowed to take a break. If anything, I think the lesson from the stories this week is that it's ok to take a break when you need one. If one of the largest brands in the world can reset all their accounts and a YouTuber who makes $14M a year from her channel can voluntarily take a break ... I'm pretty sure you and I can afford to do the same thing.
