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Issue #141

The Creativity Issue: 7 Brilliant Ideas Worth Stealing

The Non-Obvious Insights Newsletter · November 29, 2018

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What’s In This Issue?

Story 01

Payless Opens Luxury Store, Charges People $200 For $20 Shoes

Payless Opens Luxury Store, Charges People $200 For $20 Shoes

Are luxury shoes overpriced? The best part of this fun social experiment from Payless is that they only revealed the truth at the end - and the look on the faces of all the duped fashionistas is priceless.

Clever "Ball Checker" Raises Awareness Of Testicular Cancer

How do you make men more aware of the need to screen for testicular cancer? Engage them with a ridiculous and graphic suggestion! Loved this example of creative thinking to share a complex message.

Two Blind Brothers Create Ultimate Black Friday Shopping Experience

Would you buy a product without knowing what it is? This unique promotional idea from two brothers who suffer from vision impairment challenges customers to "shop blind" and buy without knowing what they will get. It's a beautiful visualization of something that blind people must do everyday ... trust in others.

Fake Pie Map Causes Outrage Among Stupid Politicians & Lazy People

Who actually likes coconut cream pie? Probably nobody, unless you believe the map below which names it the favorite pie of the entire midwestern United States. The map is completely made up, but managed to create some real outrage - and this story is the fascinating recap of the stunt along with lessons learned.

UK Coffee Shop Creates Reusable Cup With Payment Chip Built In

We have reusable cups and we have devices for digital payment - but why has no one put them together before? In what may be the start of a new product category, this smart coffee cup has a payment chip built in. No wallet or phone required!

Can Geoingineering Help Fight Climate Change By "Dimming The Sun"?

Along with Asteroid Mining and Terraforming, it seems that Geoengineering may be another one of those emerging future disciplines to watch. This story shares exactly how it might work, along with the concerningly real idea some scientists have to solve global warming by finding ways to block the Earth's sunlight from ever reaching the ground.

Designer Reveals Everything He Learned At Design School For Free

What if you could get a window into design school from a single website? That's what designer Tregg Frank decided to do on his website and the result is a fascinating third category of education most people don't think about. Not professors sharing lessons online for elearning and not entrepreneurs coming up with educational courses on their own, but traditionally trained experts distilling that training into bite sized chunks for others to benefit from.

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