What’s In This Issue?
This Week’s Main Stories
Story 01A Guide On Selling To Extremely Wealthy Customers
Story 02Everything You Need To Know About Business (Courtesy of Ice-T)
Story 03The Curious Korean Trend Of Social Eating
Story 04Oculus Rift Offers VR Replays of NBA Games
Story 05IKEA Aims To Test Ecommerce In Belgium
Story 06The Chatbot That Removes BS From Political NewsA Guide On Selling To Extremely Wealthy Customers
You may never need to sell a $280,000 watch - but the sales techniques shared in this great interview with Jon OmerVice President of luxury jewelry and watchmaker Fabergé will be useful when trying to influence just about anyone. One piece of advice from the interview, for example, is Omer's realization about the importance of credibility and being referred versus cold calling. "Credibility comes not only from jobs I’ve had, but also from the people introducing me." The interview is filled with useful tips like that, and worth a read for his insights into luxury consumers - whether you happen to sell to them or not
Everything You Need To Know About Business (Courtesy of Ice-T)
If you want to sell more lemonade, "use words like artisanal." I loved everything about this TV spot from Geico, including the making of video and the extended cut of actor/rapper Ice-T sharing his unique take on how to be successful in business (and in selling lemonade). The effort shows what simple power can come from casting a talented actor, creating more assets beyond a 30 second spot and telling us the story behind the making of an entertaining ad. This was a winner from Geico for creativity, acting, casting and for storytelling.
The Curious Korean Trend Of Social Eating
While watching a video of someone else eat may not be on your bucket list of things to do before you die - but it has become strangely popular in places far outside China. In an announcement this week, social gaming video platform Twitch announced its plans create a new channel called "social eating" to capitalize on this trend - and looking at some of the content behind it is a great exercise in reminding yourself of an undeniable fact: just because something appears stupid doesn't mean it won't find a global audience.
Oculus Rift Offers VR Replays of NBA Games
Miss the big game? Want to see it live but can't make it? This week, Oculus Rift offered the next best thing ... a chance to watch the NBA Finals on replay, aided by VR so you can feel like you were there. The idea paints an interesting vision for the future of sports. Would people potentially watch sports on time delay in VR if they could feel like they were physically ON the field with the players? There are all kinds of interesting possibilities here.
IKEA Aims To Test Ecommerce In Belgium
Even IKEA has been watching the rise of ecommerce, and soon they will be testing a new experience for customers in Belgium and other smaller countries where the majority of product shopping and selection happens online and the physical space is mainly used for pickups. The move is a smart one for the brand, and the results will be worth watching for anyone interested in the future of retail and consumer experiences.
The Chatbot That Removes BS From Political News
It is a bold promise to make political news factual and unbiased - but a chatbot called Purple is trying to do exactly that. Signing up via Facebook Messenger immediately puts you into an experience that feels like a 24-hour tech support messaging chat, except the topic is political news served up in bite-sized chunks to make reading seem more conversational. The idea is an intriguing one - perhaps the only way to make political reporting less biased is to remove humans from it entirely and hand it over to the bots.
