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Issue #426

Miracle Paint, America's Smartest Highway and European City Branding

The Non-Obvious Insights Newsletter · July 3, 2024

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Story 01

Why the Titan Submersible Sub Tragedy Is One We Can’t Look Away From

Why the Titan Submersible Sub Tragedy Is One We Can’t Look Away From

It has been nearly a year since the Oceangate Titan submersible submarine imploded, killing it's five passengers which included Stockton Rush, CEO of Oceangate. The details that emerged in the aftermath of the disaster painted a tale of overconfidence, ill-advised cost cutting and plenty of ignored warning signs and safety messages.

Story 02

What the Disappearing Dining Room Reveals About American Culture

What the Disappearing Dining Room Reveals About American Culture

There is a room in my house that is known by everyone as the "Thanksgiving Room." According to the blueprints for the house, it was originally designed to be a dining room -- but it's revised name reflects it's utility. Used mainly once in November for actual dining, the rest of the year it is never used that way. Instead, it's an organizing table for large book mailings, or a work table for curating trends that I'll write about, or some other family project.

Story 03

Psychedelic Treatment For PTSD Sees a Setback With FDA Rejection

Psychedelic Treatment For PTSD Sees a Setback With FDA Rejection

Despite years of promising results with using psychedelic treatments to help people with conditions such as depression or PTSD, the treatment finally saw its day in front of the FDA. It didn't go well. Citing concerns about safety, the FDA rejected the use of psychedelics to treat PTSD.

Story 04

A Surprisingly Diabolical Marketing Strategy: Flip Your Competitor’s Brand Spokesperson

A Surprisingly Diabolical Marketing Strategy: Flip Your Competitor’s Brand Spokesperson

Joey Chestnut is about as modern of an American hero as you can imagine. He is a household name in for being the 16-time champion of Nathan’s hot dog eating competition. Nathan's even considers him an unofficial brand spokesperson … until they found out he took a sponsorship deal with Impossible Foods to promote their vegan hot dogs. Now he’s banned from the competition unless he renounced his allegiance with the vegan dogs.

Story 05

A Promise To Graduates With "No Promise"

A Promise To Graduates With "No Promise"

During these weeks of graduation you are probably seeing lots of commencement speeches hit the web. They are filled with advice about how young people can fulfill their dreams, discover what they want to do next and achieve their potential. This weekend, there was an op-ed in the NY Times that offered a different perspective, reaching out to the high school underperformers. The kids who may have been voted least likely to succeed. The ones who showed little or no promise.

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