Kylie Jenner's Crowdfunding, the Last Blockbuster and LG's New Campaign

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tarbucks & McDonalds Team Up To Find A New Recyclable Cup Design

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Nation's Largest Black-owned Bank Takes A Brand Stand

OneUnited is the largest Black-owned bank in America and launched a new initiative this week in support of immigrants and their contributions to the country. The bank has featured iconic art from prominent Miami artist Addonis Parker on its "Justice Card" product and taken vocal stands in support of immigrants and focused on providing financial literacy for underserved populations. Taking a Brand Stand is a core part of the bank's mission and one that it doesn't shy away from. In that, it's a perfect example of a new type of company that vocalizes what they stand for more openly and takes the risk that they may lose some customers as a result.

Why This Will Be The Summer Of "JOMO" Instead Of FOMO

Facebook recently added a feature to help you track how much time you spend on the platform. Instagram will now show a checkmark when you are done scrolling through your friends' updates from the past two days. A recent NY Times feature even proposed that this might be the summer of "JOMO" (the joy of missing out), a "benevolent younger cousin" to FOMO (the fear of missing out). This shift has been in the making for years. Spending all day reading posts about people having fun without you is a great way to crush anyone's own soul.

Thankfully, now more people are finding that truth out for themselves and demanding more balance and changing their habits. The platforms are finally taking real steps to help people manage their addictions, and a shift is underway. The question it raises for all of us is this: when consumers intentionally seek out ways to disconnect and take their own Desperate Detox, how does that shift the ways that we deliver the products and services that we offer to them?

B&Binge May Be The Ultimate Immersive TV Experience

Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me wish I had thought of it. This new effort from FCB New York is one of those envy-inducing efforts. The goal is to position LG TVs as the ones that your binge-watching experience of your favorite shows deserves and the clever idea is to let you watch those shows in a set that recreates the environment of the show. So you can watch The Crown inside of an actual British palace, for example.

The brilliance of this campaign even extends to how they decided to award these exclusive experiences. To enter, every obsessed fan must persuade LG, in 500 words or less, why they deserve the prize -- which guarantees the winners will have a great story to tell and the ability to actually share it in an interesting way.