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Issue #150

How Corporate Citizenship Might Save The Earth (And All Of Us)

The Non-Obvious Insights Newsletter · January 31, 2019

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What’s In This Issue?

Story 01

Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream

Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream

As we live through the rise of "#hustle culture," this article provides a much needed reminder that we need to stop celebrating workaholism among Millennials and instead describe the workplaces which foster this culture for what they are: toxic and inhumane.

Story 02

How Corporate Citizenship Might Save The Earth (And All Of Us)

How Corporate Citizenship Might Save The Earth (And All Of Us)

This week Nestle pledged to stop using single-use plastics by the year 2025.Going further, a consortium of brands is working with an ambitious startup called Loop which is bringing back the business model used in the early 20th century to deliver milk to people's homes.

Consumers order products that come in reusable containers and when they are done they mail the containers back to be reused. In the process, they offer a system to eliminate all the one-time use packaging. Beyond packaging innovation, another hopeful story this week was about how the modern right to repair movement (which argues you should be able to reuse and refurbish your own electronic devices) has been taking off despite considerable opposition from manufacturers like Apple.

In the coming months, I suspect we will see more big stories of world-changing solutions like these. They fit perfectly into the intersection between a company's desire to be recognized for their innovative thinking and social good, and a media organization's need to feature feel-good stories that offer hope to their readers. Plus, they have the side benefit of actually making the world better. That's a win all around.

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