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Issue #251

Hiring Without Resumes, Zuckerberg's Lost Notebook and a Sneak Preview of CES 2021

The Non-Obvious Insights Newsletter · January 7, 2021

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What’s In This Issue?

Story 01

How Open Hiring Without Resumes May Shape The Future Of Work

How Open Hiring Without Resumes May Shape The Future Of Work

A little over a year ago, The Body Shop took a unique approach to hiring approximately 200 seasonal workers. Instead of demanding their resumes, the retailer boiled their interview down to three essential questions:

  1. Are you legal to work in the U.S.?
  2. Can you stand on your feet for eight hours?
  3. Can you lift up to 50 pounds?

They are just one of many companies that are adopting a practice known as Open Hiring which may shift the landscape of hiring to make it more inclusive and offer chances to talented hard-working people who might otherwise be screened out of opportunities. This article from Harvard Business Review digs into the practice and also shares the story of Open Hiring pioneer Greyston Bakery and what they have learned by doing this for many years.

Story 02

Why the Turning Test is an Outdated Way To Measure Artificial Intelligence

It is has been 70 years since Alan Turing first imagined his legendary test built to answer the question of when a machine would be indistinguishable from a human. The assumption his test has always made was that creating machines in our likeness would always be a human scientist's ultimate goal. As this fascinating Fast Company article asks: what if this assumption were no longer true? It turns out, the most useful use cases for AI in our daily lives involve smart technology that does useful things that don't necessary need to be done the way we might do them ourselves.

Story 03

A Million Dollar Lesson From the Viral Ratatouille TikTok Musical

A Million Dollar Lesson From the Viral Ratatouille TikTok Musical

I have always loved a good musical ever since high school ... and so I was excited this week to read about an exclusive new performance of a musical version of the animated Pixar classic Ratatouille. I couldn't make it on the evening of the performance so I logged on the day after to grab a ticket to watch. No luck. The musical was hosted and performed as a one time only event, with no chance to watch it later. At first, I was disappointed. But now I think there is a great lesson in there for any of us producing easy-to-miss content online. When people know they can watch something anytime, it's not urgent to watch in the moment. The "Ratatousical" was urgent and I missed it. They raised over $1 million dollars. Next time, I'll buy a ticket sooner.

Story 04

Inside Mark Zuckerberg's Lost Notebook

Inside Mark Zuckerberg's Lost Notebook

You have to give some kudos to WIRED for the excellent article title on this one ... how could you not be intrigued by Zuck's lost notebook? This long read does offer some interesting, but not surprising, insights into how Mark Zuckerberg sees the world and how his views drive the force that Facebook has become in shaping perceptions around the world. What is interesting is just how unwavering he is in the truth of his beliefs. The portrait you read is not one of a man who is willing or even interested in changing his mind. Why would he when he already knows he's right? That's a scary amount of power and closed-mindedness wrapped into a single world leader. Especially one who is impossible remove from power.

Story 05

Inside Amtrak's New Redesigned Penn Station in New York

Inside Amtrak's New Redesigned Penn Station in New York

Before the pandemic, I would take the Acela (speed train) between DC and New York at least twice a month for meetings. I haven't done that for nearly a year, so seeing an article about Amtrak's newly opened Moynihan Train Hall at Penn Station made me actually miss jumping on that 2.5 hour train to downtown Manhattan. As the writeup in Adweek notes, this indeed will be a perfect marketing opportunity for Amtrak to tell a different story about the comfort and elegance of traveling by rail. From the photos, it looks like quite the transformation. Something to look forward to the next time I do make it to Manhattan.

Story 06

Book Summary:

Book Summary:

Why do so many of us stop learning new skills as adults? Are we afraid to fail? Have we forgotten the sheer pleasure of being a beginner? Or is it simply a fact that you can't teach an old dog new tricks? Inspired by his young daughter's insatiable need to know how to do almost everything, and stymied by his own rut of mid-career competence, Tom Vanderbilt begins a year of learning purely for the sake of learning. He tackles five main skills (and picks up a few more along the way), choosing them for their difficulty to master and their distinct lack of career marketability--chess, singing, surfing, drawing, and juggling.

Buy on Bookshop >>

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