What’s In This Issue?
Come See Rohit Speak! This Week's Destinations ...
This weekend I'll be appearing at the SHOUT Festival in Charlotte as well as two events in Southern Florida early next week. Email me if you're in either location and maybe we can meet up in person!
World's Slowest Pizza Delivery Makes You Wait For Months
What if you could watch your cheese age before it makes it onto your pizza? This brilliant and fun creative idea came from Ogilvy, and took me back to those times when I used to be in the room coming up with ideas like this. Those brainstorms are probably the one thing I miss most about no longer working in an agency. But it's nice to see clients are still buying great ideas ... and that my former Ogilvy colleagues are still coming up with them.
Politicians Make "Right To Repair" Movement a Campaign Issue
I first wrote about the Right to Repair movement more than three years ago in my trend of Strategic Downgrading (which was renamed to Deliberate Downgrading in 2019). I suspect this is going to become more of a hot button in the growing backlash against big tech and we will see even more conversation about it in the coming year.
High Pressure Preschools and Why No One Majors In History
Late last year there was a study that showed History was declining as a major across most US colleges faster than any other major. The job market was blamed for the shift, as most people assumed it was just a natural evolution of students from something they like to something they can make a living from. The sadder news was a story from The Atlantic that this concern was driving parents and educators to even put pressure on preschoolers and Kindergartners to learn faster.
When I also saw a third education story about the benefits of taking notes by hand instead of typing them (and how humans tend to pay more attention the stories, though, is how each seems to advocate a return to simplicity. Let preschoolers learn by conversing and asking questions. Let college students retain more by putting their laptops away.
Better education takes more focus on context and encouraging our curiosity. It's not high-tech-but it does work.
