What’s In This Issue?
This Week’s Main Stories
Story 01French Chef Asks To Be Stripped Of Three Michelin Stars
Story 02Uber Lets Drivers Tell You Why You Deserve A 1 Star Ranking
Story 03Kingsman 2 Director Is Annoyed Trailer Gives Away Too Much
Story 04Utah Ski Resort Embraces Its One Star Rating In Clever Print Ad
Story 05Adidas Launches Beer And Vomit-Proof Oktoberfest SneakersEven More Stories
French Chef Asks To Be Stripped Of Three Michelin Stars
It is hard to imagine the pressure a chef who has been given 3 coveted stars in the Michelin dining guide for 20 straight years must feel. For the first time, a renowned chef is asking to be let off the hook. Sébastien Bras wants "to be allowed to cook excellent food away from the frenzy of star ratings and the anxiety over Michelin’s anonymous food judges." Though the guide hasn't promised to remove him, I can't help hoping they do. It is a sad thing when a creator has their talent buried under the weight of expectation and judgement.
Uber Lets Drivers Tell You Why You Deserve A 1 Star Ranking
If you are a jerk to your Uber driver, you're probably a jerk. For some time the ride sharing platform has allowed drivers to rank you, but this week they announced that you will now be able to see that feedback from drivers if you get the same feedback twice in a month. This is part of a host of new announcements the reeling ride-sharing app made this week to improve its relationship with drivers - including increasing what drivers make from UberPool rides and making it easier to get tips. Time will tell if this works either to improve the app's reputation or to improve the behavior of riders.
Kingsman 2 Director Is Annoyed Trailer Gives Away Too Much
If you are like me, you're frequently frustrated by just how much of a film the trailer often gives away. You're not alone. Kingsman 2 Director Matthew Vaughn is ticked off that the trailer reveals Colin Firth’s character Harry Hart was actually alive. It's hard to disagree as I suspect we have all had that experience of seeing a film and being disappointed about how much we already knew about what would happen. In this case, handing over content control to the marketers is a bad idea.
Utah Ski Resort Embraces Its One Star Rating In Clever Print Ad
This story has made the rounds this week, but it deserves it. The Snowbird Ski Resort in Utah received a one star review, based on how insanely difficult the mountain was ... so they embraced it. The original review reads: "I've heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail was a steep chute or littered with tree wells. How is anyone supposed to ride that? Not fun." You can't get much better advertising than that review for a resort that prides itself on the difficulty of its ski runs.
Adidas Launches Beer And Vomit-Proof Oktoberfest Sneakers
Just in time for Oktoberfest, Adidas in Germany launched a new pair of sneakers with a durable leather coated in what Adidas is calling "DPBR" coating: durable puke and beer repellent. You have to love the acronym and the idea behind these shoes. They are affectionately called "the München," after the home of the biggest Oktoberfest celebration and already on the market considering Oktoberfest gets underway in Germany well before October actually starts.
