2013
Non-Obvious
15 Surprising New Trends Changing How We Buy, Sell Or Believe Anything
The 2013 Non-Obvious Trend Report was a #1 Best Seller on Amazon and remained the top selling book in the Marketing Research category for nearly three months straight after publication. The online edition has been viewed or downloaded more than 250,000 times and been featured in media across the globe. Topics featured in the report included the future of print publishing, the rise of women in business, authenticity in the banking sector, hyper-local commerce and the evolution of the travel industry.
Awards The Series Has Won...
Friend-Sourced Travel
Thinking small is a new competitive advantage, as slight changes to features or benefits are creating some of the biggest impacts on value.
Hyper-Local Commerce
New services and technology make it easier for people to keep their investments and purchases local.
Branded Inspiration
Brands are turning to the unparalleled power of awe to connect their products and services to big ideas, increasing their perceived value in the process.
Degree-Free Learning
The quality of E-learning is skyrocketing, as more students consider alternatives to traditional college educations.
Partnership Publishing
Aspiring authors and publishing professionals team up to create “in-it-together” publishing models.
Human Banking
Aiming to change years of growing distrust, banks are choosing a more simple and direct approach to communicating with and providing services to their customers.
Me-Funding
As a consequence of eroding trust in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction.
Powered by Women
As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.
Healthy Content
Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly demanding and empowered patients.
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