Welcome to The
Non-Obvious^TM
Trend Collection

Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

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Curated Sensationalism

Today, many of the most popular online “news” destinations are replacing traditional journalism with smart curation, gathering content from across the web and using persuasively written sensational headlines to drive millions of views.

Collaborative Economy

New business models and tools allow consumers and brands to tap the power of sharing and collaborative consumption to find new ways to buy, sell and consume products and services.

Instant Entrepreneurs

Better support, incentives, and tools for entrepreneurs make it possible for anyone with an idea to launch a startup knowing that the costs and risks of failure are not as high as they once were.

Subscription Commerce

Businesses and retailers are adopting subscription models that deliver recurring services or products to customers instead of focusing on one-time sales.

Media Binging

As more media and entertainment becomes available on any device on demand, consumers use their newfound control to “binge” on media when they have the time and are willing to pay extra for the convenience.

Branded Inspiration

Brands are turning to the unparalleled power of awe to connect their products and services to big ideas, increasing their perceived value in the process.