Welcome to The
Non-Obvious^TM
Trend Collection

Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

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Powered by Women

As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.

Me-Funding

Platforms that enable public fundraising efforts are enabling “me-funding” for anything from taking a life-changing trip to funding a college education.

Retail Theater

The physical in-store experience, enhanced by social media, will drive loyalty and purchase.

Tagging Reality

People are making better use of physical objects to unlock virtual interactive content.

Medici Marketing

Insight from a variety of disciplines can be pooled to make marketing more engaging, creative or useful.

Pointillist Filmmaking

As new technology makes it easier for professionals and amateurs alike to make their own films, filmmakers will take advantage, weaving user-generated content together into bigger narratives.

Social Loneliness

With so many of our social interactions occurring online, many feel an increasing sense of loneliness in the real world.

Ethnomimicry

Observation of human behavior and social interaction is inspiring some of today’s greatest tools and products.

Corporate Humanism

As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice.