Welcome to The
Non-Obvious^TM
Trend Collection

Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

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Touchworthy

Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..

Human Mode

Thanks to automation, people crave experiences, advice, and services delivered by actual humans.

Mainstream Mindfulness

Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.

Outrageous Outsiders

Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.

Moonshot Entrepreneurship

A new generation of entrepreneurs are thinking beyond profit and making social impact, not financial performance, at the center of their organizations’ missions.

Self-Aware Data

As technology advances, algorithms and artificial intelligence make real-time analysis so fast that it can move from input to insight to action all on its own.

Passive Loyalty

A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.

Insourced Incubation

Companies are building in-house innovation labs to inspire novel ideas within their four walls instead of seeking outside help.

Design is shaping the way we plan our cities, homes, and futures, and inspiring nuanced, sometimes unexpectedly heroic experiments from architects, urban planners, industrial engineers and tech gurus alike.