Welcome to The
Non-Obvious^TM
Trend Collection

Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.

Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.

Brands are turning to crowdsourced platforms to collect ideas from consumers.

New design and visualization tools are helping brands simplify and communicate complex data.

More than just accumulating data, marketers need to build strategies that funnel it into effective cross-platform campaigns.

Information overload is leading consumers to seek simplification in all aspects of their personal and professional lives.

All emails will get a response within 24 hours!