Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

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Fierce Femininity

Over the past few years the fierce, independent woman has emerged, redefining the concept of femininity and reimagining gender roles across the political, cultural, and social realms.

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Side Quirks

A global shift toward individualism has led to a surge in side businesses and a renewed appreciation for what makes people unique.

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Data Overflow

Volumes of both personal and corporate-owned data are increasing at an exponential rate, creating pressure to turn that data into tools that serve as both practical and ethical instead of disconnected data points.

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B2Beyond

Brands are embracing their humanity, taking inspiration from other sectors and thinking more broadly about effectively marketing to people first and buyers second.

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Experimedia

Content creators make use of social experiments and real-life interactions to reveal interesting insight about human behavior and build more authentic connections with their audiences. 

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Glanceable Content

Marketing effectively today means capturing the attention of a consumer base that is increasingly resistant to the stream of content they see all day.

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Powered by Women

As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.

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Retail Theater

The physical in-store experience, enhanced by social media, will drive loyalty and purchase.

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Pointillist Filmmaking

As new technology makes it easier for professionals and amateurs alike to make their own films, filmmakers will take advantage, weaving user-generated content together into bigger narratives.

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