Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

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Preserved Past

Technology is offering new ways to preserve history, changing the way we learn from, experience, and remember the past in the process.

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Engineered Addiction

Thanks to our increasing understanding of the behavioral science behind the formation of habits, marketers, designers, and engineers are creating products and services that are as addictive as possible. 

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Branded Benevolence

Companies are putting a purpose greater than revenue at the center of their businesses in order to form deeper connections with consumers.

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Experimedia

Content creators make use of social experiments and real-life interactions to reveal interesting insight about human behavior and build more authentic connections with their audiences. 

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Mood Matching

As tracking technology becomes more sophisticated, marketers are turning to immersive experiences inspired by industries like gaming to make sure that their content adapts to their consumers’ moods.

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Glanceable Content

Marketing effectively today means capturing the attention of a consumer base that is increasingly resistant to the stream of content they see all day.

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Selfie Confidence

As selfies take over the Internet, people are debating the roles that this modern form of self-portraiture can play in empowering the marginalized and insecure alike through self-expression.

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Everyday Stardom

Some of today’s most innovative and influential ideas are coming from complete outsiders whose unconventional quirks disrupt entire industries.

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Collaborative Economy

New business models and tools allow consumers and brands to tap the power of sharing and collaborative consumption to find new ways to buy, sell and consume products and services.

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