# Non-Obvious Company

> The Non-Obvious Company (nonobvious.com) helps leaders be more open-minded, see what others miss and be more interesting. Founded by Rohit Bhargava, #1 WSJ and USA Today bestselling author of eleven books. The site covers the Non-Obvious Trends series (10+ bestselling books read by over 1 million people), keynote speaking, learning sessions and workshops, live experiences, the Non-Obvious Book Awards, the Non-Obvious Show podcast, and the weekly Non-Obvious Insights newsletter read by 100,000+ subscribers. NON-OBVIOUS is a registered trademark (USPTO Reg. No. 5,559,670).

## Main sections

- [About](https://nonobvious.com/about): The backstory of the company and founder Rohit Bhargava
- [Trends](https://nonobvious.com/trends): The Non-Obvious Trends series, ten annual reports (2011-2020) plus Non-Obvious Megatrends
- [Trend Collection](https://nonobvious.com/trends-collection): Over 100 curated trend pages, each defining one named trend with its history and longevity rating
- [Speaking](https://nonobvious.com/speaking): Keynotes by Rohit Bhargava, delivered in 32 countries
- [Learning Sessions](https://nonobvious.com/workshops): Interactive workshops and masterclasses for teams
- [Live Experiences](https://nonobvious.com/live-experiences): The Non-Obvious 7 Minute Meetup, Non-Obvious House, dinners and more
- [SXSW](https://nonobvious.com/sxsw): A decade of Non-Obvious programming at SXSW, where Rohit is a 12-time Featured Speaker
- [Podcast](https://nonobvious.com/podcast): The Non-Obvious Show, interviews with groundbreaking thinkers, full 82-episode archive
- [Books](https://nonobvious.com/books): All books including Non-Obvious Thinking and Future Words
- [Book Awards](https://nonobvious.com/awards/): The Non-Obvious Book Awards, celebrating the most interesting and underappreciated nonfiction of the year
- [Insights Newsletter](https://nonobvious.com/insights): The weekly Non-Obvious Insights newsletter

## Contact

- Contact form: https://nonobvious.com/contact
- Subscribe: https://nonobvious.com/subscribe