The Signature Artifact
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The Big Idea
Imagine if you could transform your experience at networking events from dread to delight. We all know that networking is an important way to build connections and grow our careers, so why are gatherings meant to bring us together so often painful experiences? The problem is we don’t have the right language to truly connect.
The Non-Obvious 7 Minute Meetup is a model first created and launched by Rohit Bhargava and the Non-Obvious Company at the SXSW Festival in Austin. The idea is to use a single “magic question” (what’s something non-obvious about you?) as a conversation starter that helps people connect on a deeper level. Whether it’s a group of people meeting for the first time, or an internal meeting where people already know one another, this simple model encourages more human connection.
A Little Bit More About Rohit
Rohit Bhargava spent nearly 15 years advising some of the biggest companies in the world through roles at Leo Burnett and Ogilvy. After leaving the consulting world in 2014, he founded two startups and has headlined events as a keynote speaker in more than 32 countries, alongside teaching persuasion, marketing and storytelling to Masters level students at Georgetown University.