A NEW BOOK FROM #1 WALL STREET JOURNAL BESTSELLING AUTHOR ROHIT BHARGAVA & RENOWNED FUTURIST HENRY COUTINHO-MASON
"A non-bullshit, compelling and idea-packed navigation tool for anyone who feels overwhelmed by our world's exponential pace of change. This book cuts through the noise to define the decade's breakthrough trends."
— DAVID ROWAN Founding editor-in-chief WIRED UK, author Non-Bullshit Innovation
“In The Future Normal, Bhargava and Coutinho-Mason expertly dig deep into our social behaviors and needs to understand which ideas and trends will take off and become ‘normal’ in the future. A fun and insightful read.”
— FRANCESCA GINO Author of Rebel Talent and Professor at Harvard Business School
NOW AVAILABLE FROM IDEAPRESS PUBLISHING!
This is a handbook for visionaries.
Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity’s future.
About Rohit Bhargava
Rohit Bhargavais on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and an entertaining, original and “non-boring” keynote speaker.
Rohit is the #1 Wall Street Journal bestselling author of eight books and has been invited to deliver keynote presentations in 32 countries around the world.
His signature workshops have been used by the World Bank, NASA, Intel, Disney, NBC Universal, American Express and hundreds of others.
Rohit is a popular Adjunct Professor of storytelling at Georgetown University and also writes a monthly column for GQ magazine in Brazil. He believes in listening before talking and his friends (and clients!) always describe him as a nice guy.
About Henry Coutinho-Mason
Henry Coutinho-Masonis one of the world's leading authorities on consumer trends, having spent a decade as the Managing Director of TrendWatching.
He's the author of Trend-Driven Innovation, and has given more than 100 inspiring and practical keynotes & workshops in 30+ countries, to the world's biggest brands including J&J, Calvin Klein, Mastercard, the Tata Group, and many more.
He has been quoted as a trend expert everywhere from the Harvard Business Review to the FT, from AdMap to The Economist; and has appeared on CNBC, the BBC and Al Jazeera. He was also included in GQ's Most Connected Men in Britain list for 2016.
He's also co-founder of 3Space, an award-winning nonprofit that was commended in Fast Company's World Changing Ideas 2019.