Culting of Retail

Online retailers who offer a unique user experience inspire brand loyalty.

Addictive Randomness

Creating “random” or unexpected content creates more engaging consumer experiences.

Brutal Transparency

As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.

Locationcasting

Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.

Employees as Heroes

Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.

App-ification of the Web

Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.

Visualized Data

New design and visualization tools are helping brands simplify and communicate complex data.