Year: 2011
Addictive Randomness
Creating “random” or unexpected content creates more engaging consumer experiences.
Brutal Transparency
As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.
Locationcasting
Consumers are broadcasting their locations and creating geo-targeted marketing opportunities in the process.
Employees as Heroes
Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.
App-ification of the Web
Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.
Crowdsourced Innovation
Brands are turning to crowdsourced platforms to collect ideas from consumers.
Visualized Data
New design and visualization tools are helping brands simplify and communicate complex data.
