Non-ObviousTM Trends
The #1 Bestselling Trend Series Read by Over 1 Million People
Explore the Trends
What is the
Non-ObviousTM
Trend Series?
The Non-Obvious Trends series curated and explored some of the most powerful trends shaping our culture for ten years, culminating in 2020 with bestselling edition Megatrends. Since its beginning in 2011, the series has won more than twenty prestigious book awards, been used by hundreds of the world’s leading organizations, and been read or shared by over one million readers.
Buy the Full Trend Series
Modal Popup – ID
Click here to edit the "Modal Popup" settings. This text will not be visible on frontend.Awards The Trend Series Has Won…
See All Awards
The
Non-Obvious
Trend Collection
After ten years of curating the most interesting and impactful trends shaping culture and business, we have a lot of trend data. Browse by category, industry, or year (or if you’re feeling ambitious, check out all 100+).
-
Human Mode
-
Flux Commerce
-
Revivalism
The Haystack
Method
See Trend Curation in Action
This short timelapse video shows Rohit using his signature “Haystack Method” to aggregate past trend predictions into themes for the last edition of the book. The process, which is outlined in Non-Obvious Megatrends, this article by Microsoft, and our Non-Obvious keynotes and workshops, is designed to help anyone become a “speed understander” instead of a speed reader. It (debatably) also works better when drinking coffee from a Minions mug … at least according to Rohit.
Modal Popup – ID
Click here to edit the "Modal Popup" settings. This text will not be visible on frontend.
Get the
Non-Obvious Collection!
Buy the Full Trend Collection!
Want Trends?
Get New Insights
Every Thursday
Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,000 subscribers and sign up today.
Contact
Have a Question or Inquiry?
All emails will get a response within 24 hours!