Attention Wealth
In the information economy, our attention holds greater value; leading us to be more skeptical of those who rely on spectacles to manipulate us.
Trend Category: Media & Education
Instant Knowledge
The rise of bite-sized knowledge on demand helps us benefit from learning everything faster but increases the risk that we forget the value of mastery.
Deliberate Downgrading
As more products become Internet-enabled and digitalized, consumers are selectively rejecting supposedly improved products and services, opting for simpler, cheaper, and sometimes more functional versions instead.
Extreme Uncluttering
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Fad Fatigue
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”
Manipulated Outrage
New tools in media and advertising make it easier for brands and organizations to manipulate people’s emotions, incite rage and elicit strong reactions for their benefit.
Lightspeed Learning
The road to mastery of any topic is shorter thanks to the popularity of bite-sized learning modules that make education more time efficient, engaging, useful and fun.
Virtual Empathy
Immersive technological experiences generate empathy through helping people see the world through new eyes.
Precious Print
Thanks to the digital revolution, people are developing a more meaningful and emotional relationship with physical objects and printed material.
Deep Diving
While brands compete for our shrinking attention spans with more content than ever, many people prefer to go all in on the topics and experiences that truly capture their interest.
