Corporate Humanism

As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice. 

Ethnomimicry

Observation of human behavior and social interaction is inspiring some of today’s greatest tools and products. 

Social Loneliness

With so many of our social interactions occurring online, many feel an increasing sense of loneliness in the real world. 

Pointillist Filmmaking

As new technology makes it easier for professionals and amateurs alike to make their own films, filmmakers will take advantage, weaving user-generated content together into bigger narratives.

Brutal Transparency

As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.

Employees as Heroes

Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.

Essential Integration

More than just accumulating data, marketers need to build strategies that funnel it into effective cross-platform campaigns.