Corporate Humanism
As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice.Â
As people grow to expect and enjoy more personal relationships with brands, companies are seeing the value in giving their businesses a more human voice.Â
Observation of human behavior and social interaction is inspiring some of today’s greatest tools and products.Â
With so many of our social interactions occurring online, many feel an increasing sense of loneliness in the real world.Â
As new technology makes it easier for professionals and amateurs alike to make their own films, filmmakers will take advantage, weaving user-generated content together into bigger narratives.
As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.
Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.
More than just accumulating data, marketers need to build strategies that funnel it into effective cross-platform campaigns.