Lovable Unperfection
Today, successful marketing campaigns are putting an increasing focus on using the power of personality, quirkiness, and imperfections to create authentic with customers.
Trend Category: Marketing & Social Media
B2Beyond
Brands are embracing their humanity, taking inspiration from other sectors and thinking more broadly about effectively marketing to people first and buyers second.
Personality Mapping
Brands and organizations are turning to psychology to better understand the motivations and emotions behind their customers’ decisions and inspire better performance from their employees.
Branded Utility
Brands are using a combination of content marketing and greater integration between marketing and operations to augment promotions with practical and human added value.
Branded Benevolence
Companies are putting a purpose greater than revenue at the center of their businesses in order to form deeper connections with consumers.
Reluctant Marketing
Marketing used to focus almost exclusively on the messaging behind and promotion of products and services, but today, marketers are becoming key to informing their organizations’ product development and research.
Shareable Humanity
Content shared on social media is becoming more emotional as brands inject more humanity into powerful content marketing and branded storytelling efforts.
Branded Inspiration
Brands are turning to the unparalleled power of awe to connect their products and services to big ideas, increasing their perceived value in the process.
Healthy Content
Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly demanding and empowered patients.
Medici Marketing
Insight from a variety of disciplines can be pooled to make marketing more engaging, creative or useful.
