Human Mode
Tired of technology that isolates us, people seek out and place greater value on physical, authentic and “unperfect” experiences delivered by humans.
Trend Category: Marketing & Social Media
Revivalism
Overwhelmed by technology and complexity, people seek out nostalgic experiences that remind them of a simpler and more trustworthy time.
B2Beyond Marketing
To simplify daily life, people are shedding their excess “stuff,” seeking pared-down experiences and even ways to unclutter their digital identities.
Retrotrust
Often unsure of whom to trust, today’s consumers are connecting with brands that have a rich legacy in cultural history, or those with which they have a strong sense of nostalgia.
Artificial Influence
Creators, corporations, and governments are using virtual experiences and installations to shift public perception, sell products, and even turn fantasies into reality.
Brand Stand
Reacting to a polarized media atmosphere, more brands feel compelled to take a stand and highlight their core values rather than try to be all things to all people.
Backstorytelling
Organizations are using the power of stories to share relatable heritages, missions, personalities and reasons for existing.
Overtargeting
Lured by the promise of Big Data, organizations segment audiences too narrowly and unintentionally end up abandoning large groups of potentially lucrative customers.
Passive Loyalty
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Authentic Fameseekers
A new generation of creators is turning to social media to establish their brands, attract eyeballs and become the next big thing.
