Extreme Uncluttering
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Industry: Technology
Fad Fatigue
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”
Human Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
Brand Stand
Reacting to a polarized media atmosphere, more brands feel compelled to take a stand and highlight their core values rather than try to be all things to all people.
Manipulated Outrage
New tools in media and advertising make it easier for brands and organizations to manipulate people’s emotions, incite rage and elicit strong reactions for their benefit.
Lightspeed Learning
The road to mastery of any topic is shorter thanks to the popularity of bite-sized learning modules that make education more time efficient, engaging, useful and fun.
Disruptive Distribution
New models of distribution are disrupting the usual channels, cutting out middlemen and building more direct connections with fans and buyers.
Virtual Empathy
Immersive technological experiences generate empathy through helping people see the world through new eyes.
Data Pollution
Organizations are facing the challenge of finding and investing in the tools that help them draw actionable, practical insight out of data that can mislead as easily as it informs.
Predictive Protection
Organizations are designing smarter connected products, services and features that provide safety, boost our health, and protect our environment through anticipating our needs.
