Side Quirks
A global shift toward individualism has led to a surge in side businesses and a renewed appreciation for what makes people unique.
Industry: Government
Data Overflow
Volumes of both personal and corporate-owned data are increasing at an exponential rate, creating pressure to turn that data into tools that serve as both practical and ethical instead of disconnected data points.
B2Beyond
Brands are embracing their humanity, taking inspiration from other sectors and thinking more broadly about effectively marketing to people first and buyers second.
Glanceable Content
Marketing effectively today means capturing the attention of a consumer base that is increasingly resistant to the stream of content they see all day.
Experimedia
Content creators make use of social experiments and real-life interactions to reveal interesting insight about human behavior and build more authentic connections with their audiences.Â
Powered by Women
As pop culture puts strong female characters on a pedestal, the world is finally starting to imagine a world run by women.
Retail Theater
The physical in-store experience, enhanced by social media, will drive loyalty and purchase.
Social Loneliness
With so many of our social interactions occurring online, many feel an increasing sense of loneliness in the real world.Â
Pointillist Filmmaking
As new technology makes it easier for professionals and amateurs alike to make their own films, filmmakers will take advantage, weaving user-generated content together into bigger narratives.
Brutal Transparency
As consumers demand transparency from brands, marketing campaigns are being more straightforward and honest in their communications strategies.
