Disruptive Distribution
New models of distribution are disrupting the usual channels, cutting out middlemen and building more direct connections with fans and buyers.
Industry: Education
Virtual Empathy
Immersive technological experiences generate empathy through helping people see the world through new eyes.
Precious Print
Thanks to the digital revolution, people are developing a more meaningful and emotional relationship with physical objects and printed material.
Passive Loyalty
A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.
Fierce Femininity
Over the past few years the fierce, independent woman has emerged, redefining the concept of femininity and reimagining gender roles across the political, cultural, and social realms.
Side Quirks
A global shift toward individualism has led to a surge in side businesses and a renewed appreciation for what makes people unique.
Authentic Fameseekers
A new generation of creators is turning to social media to establish their brands, attract eyeballs and become the next big thing.
Deep Diving
While brands compete for our shrinking attention spans with more content than ever, many people prefer to go all in on the topics and experiences that truly capture their interest.
Preserved Past
Technology is offering new ways to preserve history, changing the way we learn from, experience, and remember the past in the process.
Branded Benevolence
Companies are putting a purpose greater than revenue at the center of their businesses in order to form deeper connections with consumers.
